This week on Scottsdale Vibes, we’re shining a spotlight on the women who are making a real impact in our community. Kira Peters, President of the Women’s Collective, and Holly Amend, Chair of the Night Run, joined host Alicia Haygood to talk about their mission to elevate women in leadership — and how they’re inviting the community to join them for a night of fitness, philanthropy, and fun.
Built on the foundation of connection, mentorship, and empowerment, the Women’s Collective has awarded nearly $100,000 in grants to organizations helping women grow as leaders. From supporting programs like Dress for Success and the Scottsdale Public Library’s educational initiatives to mentorship-driven nonprofits like Career Connections, their reach continues to expand across the Valley.
Now, they’re inviting the community to lace up for their signature event — the Sunset 5K for Charity, happening November 8th along the Arizona Canal in Scottsdale. The evening race coincides with Canal Convergence, making it a perfect blend of wellness, art, and community spirit.
“It’s not just a women’s event — it’s for everyone,” Kira explained. “Families, runners, walkers — even those who just want to stroll and take in the beauty of the canal at sunset. Every step supports women’s leadership right here in Scottsdale.”
The Women’s Collective’s goal is simple but powerful: inspire and elevate women leaders while providing the tools and mentorship they need to rise. Through fundraising events like the Sunset 5K, they’ve been able to sponsor workshops such as “Your Next Promotion: What’s Holding You Back?” and create opportunities for women to connect, learn, and lead.
“It’s not just about courage,” Kira shared. “It’s about giving women the tools to use that courage and take the next step — whether that’s in business, community leadership, or personal growth.”
The organization continues to grow, now boasting more than 20 active members and preparing for a membership drive in February 2026. The team is also working closely with partners like Blue Zones to expand their impact on community health and connection.
Holly added, “We’ve seen how powerful community can be — when women lift each other up, it transforms not just careers, but lives.”
Whether you run, walk, or cheer from the sidelines, the Sunset 5K for Charity is your chance to support women who are shaping Scottsdale’s future.
To learn more about the Women’s Collective, become a member, or register for the race, visit thewomenscollectiveaz.org.